Miru Market is putting the power of choice in the hands of consumers — not distribution networks, wholesalers or importers. Here wine connoisseurs, beer lovers and spirit aficionados can order the highest quality beverages directly from independent and small scale local producers. All because we believe TASTE and QUALITY should dictate drinking choices, not the branding and marketing budget of the producers.
Ever wondered how you can get excellent local wines and spirits when holidaying in Italy or France, cheaper than the generic wines you can find back home? Or why Czech spirits and Polish vodka aren’t imported to your country?
That’s because the beverages sold in supermarkets are the ones produced in large enough quantities to be stocked by large chain stores. What fills the wine, beer and spirit shelves in your local supermarket is basically marketing, distribution networks, import agreements, etc. — Not necessarily the best in terms of quality or flavour. And the specialty stores, that do offer something beyond the ordinary, often charge high markups for importing ‘the good stuff.’